Invitation to Defense of Max Rafael Moya Martinez
The Institute for Art and Architecture of the Academy of Fine Arts Vienna kindly invites you to the Defense of Max Rafael Moya Martinez' dissertation project Who has seen Adolf Loos ?: Images of Adolf Loos’s Architecture in the Media 1899-1927 .
The Defense Committee is made up of: Univ:Prof. Mag. MA Wolfgang Tschapeller (chair), Doz. Mag. Dr. Ao.Univ.-Prof. August Sarnitz (1st and 2nd supervisor), and Dr. Beatriz Colomina (external appraiser, Princeton University School of Architecture).
This dissertation is not about what the architecture of Adolf Loos is, but what could be inferred of it from its visual representation in the media during a given time. A matter of epistemology, not of ontology. The result is a Catalogue Raisonée containing 120 images of Adolf Loos’s architecture identified in the printed European media between 1899 and 1927. It includes cartoons, photographs, renders, plans and sketches, deployed in publications of all levels of specialization, from tabloids to interior architecture magazines, written in a number of languages.
Three essays sort the information according to one or more variables to inquire unchartered territory of Loos’s relationship with images. They explore the extent to which images and texts on Loos ran separately in the media; how the representation of interiors versus exteriors varied in time; which projects were published the most; the relationship between image quality and the level of specialization of publications; or how the newness or the out-datedness of Loos’s images is defined by comparison to other images within the same publications.
Questions are normally asked thinking of architects as the recipients of these images. Thus the thesis can help us understand the role of Loos’s visual dimension - not just his written dimension - on the development of modernist architecture outside Austria.
Please join us for the defense presentation. The event will take place online.
Zoom Meeting Link: https://akbild-ac-at.zoom.us/j/93637828560?pwd=dDBJeXRnSHZxWHNWcDhGZUlvU0pzdz09
Meeting-ID: 936 3782 8560
Passcode: ^7#3.4
Max Moya (Lima, 1984). PhD Candidate, Akademie der Bildenden Künste, Vienna (2021). Master in Histories & Theories, Architectural Association School of Architecture, London (2011). Professional Architect, Universidad Peruana de Ciencias Aplicadas, Lima (2010). He has curated The Greedy Forest , a retrospective exhibition of the landscapes of the Sri Lankan artist Laki Senanayake, in cooperation with the Geoffrey Bawa Foundation (2018, 2019). He has been a tutor of Architectural Theory and Design Studios at the Universidad Peruana de Ciencias Aplicadas, Lima (2012-2014), and a speaker at Kansai University, Osaka (2019) and Universidad Peruana de Ciencias Aplicadas (2018, 2021). In 2016 he published Once Only, Only Once (Lima, independent) and has written for Domus Sri Lanka, AA Files, and Artra magazine. His work has been displayed at Impakto Galería (Lima, 2018, 2020), Dédalo Galería (Lima, 2016, 2017) and at the XXIII Auction of the MALI Museum (Lima, 2018). His work is present in the collections of Ginette and Alberto Rebaza (Lima) and the Villa Le Lac (Corseaux). Web: www.maxmoya.net